Post by sinthiya007 on Nov 9, 2024 5:57:59 GMT -5
According to the court's decision , WhatsApp is not subject to blocking because it is intended for communication, not for disseminating information. Using paid mailings in WhatsApp is also legal: it cannot be considered sponsoring the extremist organization Meta*, since companies pay for the use of software.
However, there is a list of companies that are prohibited from using foreign messengers, including WhatsApp, from March 1, 2023. It includes:
state-owned companies;
state and municipal unitary enterprises;
public law companies;
business entities in whose authorized capital the Russian Federation's shareholding exceeds 50%;
banks and some other financial institutions.
If your company is not on this list, you can use WhatsApp for business - it's legal.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
WhatsApp messaging partially falls under the law on advertising labeling
WhatsApp messages are not considered advertising if the company promotes its own goods and services in them, not someone else's. This means that there is no need to label them and send reports to ERIR (Unified Register of Internet Advertising).
But it is still better to add the “advertisement” mark, as well as indicate the advertiser or provide a link to his website (clause 16, Article 18.1 of the Federal Law “On Advertising”). Let us remind on page seo service you that failure to comply with this requirement is subject to a fine (Article 14.3 of the Code of Administrative Offenses of the Russian Federation): 100–500 thousand rubles for legal entities and up to 20 thousand rubles for individual entrepreneurs. Better to be on the safe side.
Businesses are increasingly sending paid messages on WhatsApp
There is no exact information on how many people in Russia use WhatsApp. According to Mediascope , this number increased from 60% to 63% from 2022 to 2023. According to DataReportal , it fell from 80.9% to 71.5%. We can say one thing for sure: more than half of the country's population uses WhatsApp.
Companies are increasingly using WhatsApp, especially as they lose their traditional marketing channels. According to TextBack's internal statistics:
From January to May 2022, our customers spent 21.9 million rubles on WhatsApp correspondence with clients. And for the same period in 2023 - 55 million rubles . The growth is more than double!
In 2022, companies sent 6 million messages to their customers , and in 2023 - already 12 million! The number of correspondence has grown proportionally to costs: customers pay for scaling the channel, because they see its effectiveness.
At the same time, according to our data, the growth of investments is proportionally distributed between large companies and small businesses. In other words, WhatsApp is used by companies of all “sizes”, from small firms to corporations.
If you don't use WhatsApp yet, it's time to consider whether it's time to change that - perhaps many of your customers prefer to communicate in this messenger. Where to start:
Connect WhatsApp Business API. Firstly, this way you will be able to send mailings without the risk of being blocked in WhatsApp for using your personal number for commercial purposes. And secondly, this is necessary so that all correspondence is conducted from the official company number, and you can track the work of managers.
However, there is a list of companies that are prohibited from using foreign messengers, including WhatsApp, from March 1, 2023. It includes:
state-owned companies;
state and municipal unitary enterprises;
public law companies;
business entities in whose authorized capital the Russian Federation's shareholding exceeds 50%;
banks and some other financial institutions.
If your company is not on this list, you can use WhatsApp for business - it's legal.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
WhatsApp messaging partially falls under the law on advertising labeling
WhatsApp messages are not considered advertising if the company promotes its own goods and services in them, not someone else's. This means that there is no need to label them and send reports to ERIR (Unified Register of Internet Advertising).
But it is still better to add the “advertisement” mark, as well as indicate the advertiser or provide a link to his website (clause 16, Article 18.1 of the Federal Law “On Advertising”). Let us remind on page seo service you that failure to comply with this requirement is subject to a fine (Article 14.3 of the Code of Administrative Offenses of the Russian Federation): 100–500 thousand rubles for legal entities and up to 20 thousand rubles for individual entrepreneurs. Better to be on the safe side.
Businesses are increasingly sending paid messages on WhatsApp
There is no exact information on how many people in Russia use WhatsApp. According to Mediascope , this number increased from 60% to 63% from 2022 to 2023. According to DataReportal , it fell from 80.9% to 71.5%. We can say one thing for sure: more than half of the country's population uses WhatsApp.
Companies are increasingly using WhatsApp, especially as they lose their traditional marketing channels. According to TextBack's internal statistics:
From January to May 2022, our customers spent 21.9 million rubles on WhatsApp correspondence with clients. And for the same period in 2023 - 55 million rubles . The growth is more than double!
In 2022, companies sent 6 million messages to their customers , and in 2023 - already 12 million! The number of correspondence has grown proportionally to costs: customers pay for scaling the channel, because they see its effectiveness.
At the same time, according to our data, the growth of investments is proportionally distributed between large companies and small businesses. In other words, WhatsApp is used by companies of all “sizes”, from small firms to corporations.
If you don't use WhatsApp yet, it's time to consider whether it's time to change that - perhaps many of your customers prefer to communicate in this messenger. Where to start:
Connect WhatsApp Business API. Firstly, this way you will be able to send mailings without the risk of being blocked in WhatsApp for using your personal number for commercial purposes. And secondly, this is necessary so that all correspondence is conducted from the official company number, and you can track the work of managers.